What Treasure House says, to whom, and what backs it up. The sitemap decided what pages exist. This decides what the organisation claims — the source every page, appeal and grant draws from.
The filter we hold every headline, photograph and section against. When something feels off, name the word it broke — "that photo is inspirational, not matter-of-fact" is a fixable note.
Residents are people doing things, never recipients of a service. They are the subject of the sentence.
The sector's failure mode is pity dressed as praise. It reads as warmth and lands as condescension.
If a competitor could say the same sentence, it isn't positioning. The word doing the work is address — everyone in the Valley offers support; almost nobody offers somewhere they live.
For families whose son or daughter ages out of school support at 18, Treasure House is the Glendale supported-living community where 29 young adults have their own apartment, their own job and their own friends — not a program they attend, but an address that is theirs.
Everything written for Treasure House should trace to one of these four. If a sentence doesn't ladder up, it's decoration.
At 18, school ends and the support ends with it. Treasure House is what comes after.
Not a bed in a facility. A furnished one-bedroom apartment with their own front door.
Life coaches and community assistants on site around the clock — what vanished at 18, rebuilt permanently.
Real jobs with real employers, chosen by the resident. Not busywork.
Friendships, shared meals, a full calendar. What turns an apartment into a home.
The pillars don't change; the emphasis does. Families are the default — anything shared across audiences is written to a parent. Ways to Give and Donate invert that and are donor-first.
| Audience | Arrived worried about | Lead with | Next step |
|---|---|---|---|
| Families and prospective residentsDefault audience | What happens to my child when I can't do this anymore? | Pillars 01 + 02. Daily life first. Never open with the waitlist. | Schedule a visit |
| Donors | Does my money change an outcome, or fund overhead? | Pillars 03 + 01. Outcomes and the $50,000 figure. Donors give to evidence, not need. | Donate |
| Volunteers and community | Is there something useful I can actually do? | Pillar 04. Concrete things, concrete dates. | Volunteer · YPB · Events |
| Job seekers | Is this a good place to work? | Pillar 02. Staff are the product — say what the work is like. | Careers |
6 of 18 claims cannot ship as stated facts. Anything not marked Confirmed is written as a frame with the number bracketed until you confirm it.
| Claim | Status | Note |
|---|---|---|
| 29 residents, living independently | Confirmed | — |
| Opened August 2018 | Confirmed | — |
| Founded by Brenda and Kurt Warner, inspired by their son Zack | Confirmed | The origin story, and absent from the site's current messaging. Held in round 1 only for lack of a slot — About §3 is its natural home. |
| 7815 W Aspera Blvd, Glendale AZ 85308 | Confirmed | Use Glendale wherever a reader needs to find or picture the place. |
| Furnished one-bedroom apartments; shared kitchen, lounge, game room, patio | Confirmed | — |
| 24/7 life coaches and community assistants | Confirmed | — |
| 50% of tuition covered — about $50,000 per resident, per year | Confirmed | The through-line of every giving page. |
| 501(c)(3) | Confirmed | Donors check this before tax-credit gifts. |
| NFL Foundation · Arizona Cardinals Charities · The Builders Cup | Confirmed | Named supporters do more credibility work than any adjective. |
| FTA Section 5310 subrecipient via the City of Phoenix | Confirmed | Federal transit funding for the Transportation programme. This is why "no government funding" is a forbidden phrase — the true sentence is qualified, "no government funding FOR ITS RESIDENTS". |
| Resident employment rate | Unsourced | TWO FIGURES IN CIRCULATION AND THEY DISAGREE. 80% vs 21% nationally (Lauri Tanner, 2024, unverified) and 95% (TGN sponsorship deck, marked FPO). This is the strongest proof point the organisation has and it currently cannot be stated at all. Needs one number and its source. |
| Growing Home campaign progress | Unsourced | The live site crawl reads $3,201,081 raised against a three-year $10M goal. The v2 build currently shows $3.8M against $5M — a placeholder Devin set for the comp. Neither has been confirmed by Peyton, and the placeholder is on the build now. |
| Arizona charitable tax credit amounts | Legal | Legally load bearing. No figure stated without counsel. |
| Title VI civil rights contact | Unsourced | Two Title VI plans are live on the server (2018 and 2022). The 2018 plan names Coley Schaan Amaro, who appears nowhere else in any current staff list. A federally required notice may be routing complaints to someone who has left. |
| Financial Literacy · Transportation · Self-Advocacy as named programmes | Unsourced | Defensible but not publicly documented. Confirm or fold into broader language. |
| Board, team, financials, open roles, event dates, YPB detail | Unsourced | Frames written, values bracketed. |
| Registered dietitian on staff | Held | Not sourceable. Left out. |
| Expansion — "replicating the model", "beyond Arizona" | Held | Ready the day the client confirms it is public. |
These are not preferences — they are lint rules. Copy is validated against them automatically, so a forbidden phrase fails a check rather than surviving to a review.
| Never use | Because |
|---|---|
| journey | Every nonprofit in America is on one. Says nothing. |
| empowering | Implies the person was powerless. Condescending under the warmth. |
| unlocking potential | Casts a person as a locked container. Replaced on the homepage by "No two plans look alike". |
| individuals we serve | Makes a resident the object of a service. Violates resident-is-subject. |
| facility | Institutional register. This is an apartment and an address. |
| placement | Institutional register. Residents move in; they are not placed. |
| special needs | Community preference is disabled people or adults with disabilities. |
| inspiring | Pity dressed as praise. Fastest way to lose a parent's trust. |
| blessed | Sentimental register; also imports a faith frame the organisation has not claimed. |
| no government funding | FACTUALLY FALSE AND ALREADY WRITTEN ONCE. Treasure House is an FTA Section 5310 subrecipient administered through the City of Phoenix Public Transit Department and receives federal transit funds. The source sentence is qualified — "no government funding FOR ITS RESIDENTS" — and the qualifier is load bearing. |
| Always | Never |
|---|---|
| Treasure House | TH · Treasure house · the House · Treasure Home |
| Treasure House Game Night | Celebrity Game Night · CGN |
| residents | clients · consumers · participants · the individuals we serve |
| life coaches | caregivers · aides · attendants |
| intellectual and developmental disabilities | special needs · differently abled · handicapped |
One pillar per page, one question it answers. A page carrying all four carries none.
| Page | Leads with | Answers | Conversion |
|---|---|---|---|
| HomeA real home. A life of their own. | Core + all four | Is this the kind of place I have been looking for? | Visit · Donate |
| Life at Treasure HouseA life someone chose, not a schedule someone was assigned. | 01 + 04 | What would my son or daughter actually do all day? | Schedule a visit |
| AdmissionsStart the conversation early. | 02 | Could my child get in, could we afford it, what do I do first? | Schedule a visit |
| Get InvolvedConcrete things, concrete dates. | 04 | I want to help — what can I do, and when? | Volunteer |
| Ways to GiveHalf of every resident's tuition — about $50,000 a year. | 03 · donor-first | What is the best way for me to give? | Donate |
| AboutWho these people are, and whether you can trust them with this. | 02 + 03 | Who are these people, and can I trust them with this? | Visit · Donate |
| Stories and NewsResidents in their own words. | 01 + 04 | Is anything actually happening here? | Sign up for updates |
You're at capacity with an open waitlist, and "we're full" is a page exit. The frame that works: the families who end up ready are the ones who started the conversation years before they needed to. That makes the waitlist the recommended first step — and it's true.
For grants, press and event programmes. Written from the pyramid, so they stay consistent with the site by construction.
Treasure House is a supported living community in Glendale, Arizona, where 29 young adults with disabilities have their own apartment, their own job and their own friends.
Treasure House is a supported living community in Glendale, Arizona. Founded by Brenda and Kurt Warner and open since 2018, it is home to 29 young adults with intellectual and developmental disabilities, each in a furnished apartment of their own, with life coaches on site around the clock and real jobs with real employers.
At 18, school ends and the support ends with it. For families of a young adult with a disability, the options thin out fast. Treasure House is what comes after. Founded by Brenda and Kurt Warner — inspired by their son Zack — and open in Glendale, Arizona since 2018, it is home to 29 young adults who each have a furnished one-bedroom apartment with their own front door, life coaches on site around the clock, real jobs with real employers, and the shared meals and friendships that turn an apartment into a home. Treasure House covers half of every resident's tuition — about $50,000 a year.
Carried from the creative brief. These gate the work, not just individual sentences.
| # | Blocker | Detail | Owner |
|---|---|---|---|
| B1 | treasurehouse.org is serving injected spam | Foreign-language gambling content inside real page copy on at least the homepage and /apply/. A live WordPress compromise, and a reputational exposure for a disability-services nonprofit. | Jeff → Peyton + their IT |
| B2 | Navigation direction contradicts the shipped IA deliverable | PM direction is "same navigation as current site". The IA & Sitemap Audit recommends audience-lane nav with a Programs section. Both cannot go to Peyton — and section 07 of this document assumes the audience-lane structure. | Jeff + Devin |
| B4 | No named approver above Peyton | Nothing on record says whether Lauri Tanner (CEO) or Jacob Miller (COO) must also sign a hard-lock gate. | Jeff → Peyton |