The structure the new site is built on. Every top-level item answers one question: who is this for, and what do they do here? Structure is settled first — copy and design follow it, not the other way around.
We audited the live site page by page. It's about 40 pages — but almost all of that page mass is campaign and ticketing pages. The substance of Treasure House — what you actually do for residents — has no navigable home anywhere on the site. That's the single biggest thing this fixes.
Residential living, life coaching, employment, community life — all buried inside About → Our Approach. There's no Programs page to send anyone to.
Six children, including Growing Home — which is a campaign, not an identity page.
Donors, volunteers, and job seekers all share one menu, so none of them get a clear path.
The highest-stakes decision a family makes — where their adult child will live — gets a single link and no journey.
Title VI & ADA belong in the footer, not alongside your primary navigation.
The site assumes one location. There's no template, so a new campus means building from scratch.
Reorganized into audience lanes. Donate stays a persistent button; Apply / Schedule a Visit is the admissions path.
Every audience gets exactly one lane, and no lane does two jobs. We kept the count low deliberately — see the next section for why.
This isn't a preference. We benchmarked the three organizations closest to Treasure House — two of them residential communities for adults with IDD — and the structure above follows what works, with two deliberate exceptions we'll explain.
| Organization | Top-level | How they handle the residential lane |
|---|---|---|
| Marbridge IDD residential, Texas | 4 | "Live Here" — with all three of their campuses nested inside it, alongside resident life and programs |
| Misericordia IDD residential, Chicago | 5 | "Programs & Services," grouped under About |
| The Arc IDD, national | 5 | n/a — advocacy rather than residential, but same nav discipline |
Marbridge calls it "Live Here," not "Programs." A family isn't shopping for programs — they're picturing their son or daughter's life. That's why this is Life at Treasure House.
Marbridge runs three communities, all living under Live Here rather than a separate Locations menu. We've built yours the same way.
Marbridge and The Arc both publish them. For tax-credit giving especially, donors look for it before they give.
Both residential comparables nest events there rather than promoting them to the top level.
Admissions stays visible. Marbridge puts it in the footer; Misericordia buries it under About. We think that's a mistake, and it's the exact problem we found on your current site — the highest-stakes decision a family makes, reachable only by hunting. Private schools and senior-living communities both keep admissions top-level, and so will you, backed by a persistent Schedule a Visit button.
Stories move to the footer. None of the three keep a news feed in primary navigation. Stories are persuasive, so they'll be surfaced on the homepage where they do real work, rather than taking a nav slot.
Treasure House has one campus today, so the sitemap above shows one. But the structure is built as a template — when a second and third campus open, they clone rather than get rebuilt. Here's the same section with three:
Kansas City and Dallas are stand-ins to show how the structure scales. Each campus page is the same template with its own name, address, photos, programs offered and capacity — so opening a new location is a matter of filling in a form, not commissioning a new site. Tell us your actual expansion picture and we'll build to it.
Our Programs finally gives the substance of Treasure House a place to live — today it's the biggest gap on the site. Locations is built as a template, so when a new campus opens it's a clone-and-fill rather than a rebuild.
Nothing is lost — every existing page either stays, moves somewhere clearer, or gets expanded.
| Today | Action | New home |
|---|---|---|
| About → Mission / Story / Team / Board | Keep | About |
| About → Our Approach | Move | Becomes Life at Treasure House |
| About → Growing Home | Move | Ways to Give |
Admissions (/apply/) | Expand | A real admissions journey — 4 pages |
| — nothing today — | Add | Life at Treasure House — 4 programs + A Day in the Life |
| — nothing today — | Add | Our Campus — Glendale (built as a template) |
| — nothing today — | Add | Financials & Accountability, under About |
| Support → Game Changer / Tax Credit | Move | Ways to Give |
| Support → Volunteer / YP Board | Move | Get Involved |
| Support → Careers | Move | About → Careers, as a real page |
| Events → Game Night / Cornhole / Golf | Re-nest | Get Involved → Events |
| News | Demote | Footer as Stories & News — and surfaced on the homepage |
| Contact | Demote | Footer + header |
| Contact → Title VI & ADA | Demote | Footer |
| Donate | Keep | Persistent header button + Ways to Give |
| ~30 campaign & ticketing pages | Re-parent | Nested under their event — see below |
There are roughly 30 one-off campaign, ticketing and donation pages floating at the top level — Super Bowl party, tailgate, sponsorship forms, seasonal giving days. They're near-duplicates, many are out of season, and they're a maintenance and search-visibility drag. Our recommendation is to nest them under the event they belong to and retire the dead ones. We've flagged this as its own piece of work rather than folding it into the build — it affects existing links, so we'd want your sign-off first.
The structure above is settled and we're building against it. These are the pieces only Treasure House can answer — content and facts, not architecture.